Don’t know what to write your ebook about?

You’re not alone. Writing an ebook isn’t easy.

Imagine writing the whole thing, giving it your all, and getting…crickets.

That’s why picking the right ebook topic before you commit is just as important as the writing itself.

Whether you’re planning to write an ebook to sell or use as a lead magnet, the process of choosing a topic is the same.

In this article, we’ll give you the six key tips to picking the perfect ebook topic. Use them to find the right ebook to write.

How to Choose a Topic for an Ebook

1. Use Your Top-Performing Content

This is the easiest way to choose an ebook topic. Take a look at the content you already have up on your website to see what your audience likes the most.

You can do this by looking at metrics like page views, shares, likes, and comments, among others.

Then, for those topics that perform well, see which ones you can expand on in an ebook. Or, join together multiple posts in a more organized and coherent way to repurpose them into a book.

2. Start Out by Running Tests

If you want to write about a topic that you’re not sure your audience will like, write a blog post or create a social media post about it.

If it performs well then you’ve found what to write your ebook about. You can measure this by the activity surrounding the post – visits, social media shares, and comments.

Another idea is to send your current email subscribers a promotional email inviting them to pre-register to get a free copy of your ebook. If lots of people are interested, then you’ve got yourself a winning topic.

3. Look At Your Competition

Taking a look at what your competitors are doing can be a great source of inspiration. Do they have popular posts with information that you haven’t yet addressed?

Don’t simply copy what they’ve already done because then you won’t be offering much value.

But seeing what already works and adapting it to your audience or expanding on it with additional knowledge works like a charm!

Amazon can also help you find subjects to write an ebook on. Check out the best-selling books and their reviews in any relevant categories to get an idea of what resonates with your audience.

4. Figure Out How You Can Help Your Audience

What questions do you get asked the most by your audience? Do they fall into a common theme that you can elaborate on in an ebook?

Ebook topics that sell all have one thing in common: they provide value to the people you’re targeting. So, getting to know your audience’s pain points is key to picking a winning topic.

In your quest for topics for ebooks, take your time understanding your target audience and market.

Go beyond your current readers and subscribers – if you understand the buyer persona you’re trying to attract, you’ll know where they hang out online.

Take a look at online forums, like QuoraReddit, and LinkedIn. See what kind of questions your audience is asking and what they’re liking and sharing. These platforms are a goldmine of ideas for ebook topics that sell.

5. Ask Your Audience

An obvious, yet often overlooked solution: just ask your audience what they’d be interested in.

You can send short surveys to your current email subscribers, display one for site visitors, or to every customer after they’ve made a purchase.

Additionally, you can take time to ask people similar to your clients what problems they need help with through email or even LinkedIn.

6. Use Keywords to Find Popular Ebook Topics

After you have a general idea of what to write about, it’s time to get specific.

A great tool to find in-demand ebook topics is BuzzSumo. You can enter your keywords and it’ll show you the most viral content containing those keywords.

It’s an easy way to see what topics are trending and attracting the most attention. 

Quick Tips

Here are just a few tips to keep in mind after picking your ebook topic:

  • Keep it tight. Stick to solving one problem and one problem only!
  • Do it as thoroughly as possible but remember that people are looking for instant solutions, instant gratification. Here’s how long your ebook should be.
  • Start with an outline to keep you on track.
  • Try to produce evergreen content to maximize your return on investment (ROI).
  • Make sure it’s the best it can be. That includes great ebook design. A bad-looking, poorly formatted, or poorly written ebook does more harm than good.

The Bottom Line

Writing a great ebook on a topic your audience craves is a great way of establishing yourself as an authority on that topic.

You can use it as a lead magnet to get email subscribers that’ll buy your products after you’ve gained their trust, or simply sell it and make a profit right off the bat.

But picking the right topic is just as important as quality writing. No matter how thorough or well-written the ebook is, if people are not interested in the topic, you won’t get far.

We hope this guide helps you pick the perfect ebook topic so you’re no longer left wondering “what should I write an ebook about?”

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