Your email list is the most important asset you have as a blogger, but getting people to sign up to your list isn’t easy.

That’s why lead magnets are crucial. You create something free and valuable for your readers – valuable enough that they voluntarily exchange their emails for your freebie.

But again  not easy!

That’s probably why a lot of mommy blog email signup forms look like this:

This mom blog email signup form is a good example of what not to do if you want to grow your email list.
Ugh, don't do this.

That’s not going to cut it.

Only your most diehard fans would bother with that. Your only mom blog subscriber will be your own mom!

Instead, we’ll show you 13 lead magnets for mom blogs that are powerful list builders. And while there is no single best lead magnet for mom blogs, we’ll show you a variety of real-life examples taken from successful mommy bloggers, so you can get a feel for what might work best for you.

13 Lead Magnet Ideas for Mom Blogs

1. Ebooks & Guides

Ebooks are among our personal favorite lead magnets, though we’re probably a bit biased since they’re our specialty here at Magnnetic.

Still, there’s no denying their immense popularity. They are proven effective in every niche, and are common mom blog lead magnets.

They can be particularly valuable to your audience since they give them detailed information and guidance regarding a problem they’re facing.


2. Tip Lists

As the name suggests, a tip list is a collection of quick tips with a particular goal in mind. They are easy to create and consume, making them a fairly popular lead magnet for a mom blog.


3. Checklists

Checklists can best be described as a reminder of things that must be done prior to a task or in order to achieve a certain goal.

Perhaps the easiest of the mom blog lead magnet ideas, checklists have the added advantage of being a resource that can be referenced multiple times. This makes them surprisingly powerful for branding and sticking in the mind of your audience.


4. Misc. Lists

You can get really creative with this type of mommy blog lead magnet. After all, you can make a list about anything.

And in the mommy blog niche, the options are truly endless. For a busy mom, it can feel like organized lists are the only thing between sanity and anarchy. So give them something unique and useful, and they’ll love you for it.


5. Email Courses

An email course lead magnet is a full, educational course broken into bite-sized chunks delivered over several emails. They are a great way to keep your audience engaged since they must interact with your content over several days.

They are also a great way to start a relationship with subscribers because a good email course is highly valuable and establishes your expertise.

But to be an effective mom blog lead magnet, your email course actually has to deliver value. If you really want to leave a lasting impression, your free email course should be as good as a paid course.


6. Worksheets & Planners

Worksheets maximize engagement with your audience because they require work to get any value out of them.

But people don’t do extra work because they want to. They do it because the rewards outweigh the costs. So for a worksheet to be an effective lead magnet idea for a mom blog, it must strongly resonate with your target audience.


7. Tool Kits

Tool kits are a collection of resources and/or tools aimed at a particular goal.

Since this kind of lead magnet offers several things in one, its perceived value is relatively high. If you have the resources, this could make for a great lead magnet for your mom blog.


8. Webinars & Workshops

Webinars require effort to create, but excel at building a relationship with your audience. Being able to see you creates a stronger connection than a static lead magnet. Live (or pre-recorded) video is the next best thing to meeting with your audience personally.

However, due to the proliferation of webinars in women-dominated niches, it’s gotten harder to get signups. So, we recommend using this alongside other lead magnets on this list that require less commitment from your audience.


9. Recipe Book

This is a classic lead magnet for mom blogs that feature recipes. You can simply compile your most popular recipes, or give your subscribers an exclusive gift with recipes you don’t feature on your blog.


10. Printables

Printables have exploded in popularity in the last few years. They are especially prevalent in women-led niches, which makes them a good fit for mom blogs.

There is some overlap with worksheets as printables are often printed out for the purpose of being filled out. But there are some distinctions: printables have fanciful designs and aren’t necessarily goal-oriented. 

There’s no limit to the creativity you can use in creating printables. As long as you make things your audience actually wants, the possibilities are endless.


11. Challenges

Challenges are one of the more unique lead magnets in the mommy niche. With daily activities designed to work towards a major goal, challenges are a great way to get buy-in and commitment from your audience. An audience that’s committed to a challenge, can be asked to commit to bigger, pricier things.

However, because challenges require a higher level of commitment, they’re a harder sell to an audience that doesn’t know you. Challenges will serve you best when aimed at warmer audiences that have visited your site before.


12. Resource Library

A resource library is a collection of several resources that, individually, could be lead magnets themselves.

A resource library can be a very appealing lead magnet for a mom blog because of its diversity of options. It can simultaneously appeal to every segment of your audience. It can even appeal to the same segment from multiple angles.

Even better, the whole is greater than the sum of its parts. As a combined force, a resource library has a far higher perceived value than any of its parts could achieve by itself. This makes it more effective overall.

If you have a collection of lead magnets you’ve gathered over time, a resource library can be a great way to make use of them.


13. Calendars

A calendar that helps your audience track events/tasks can be a great form of branding since it’s a long-term reference resource. Every time they look at it they’ll be reminded of you and the value you offer. If you can capitalize on this in your follow-up emails, calendars can be powerful mom blog lead magnets.


Now Create Your Own Mom Blog Lead Magnet

As you can see, there are plenty of options when it comes to picking a lead magnet for your mom blog. We hope we’ve given you plenty of inspiration to craft winning lead magnets that grow your email list.

If you want more help with crafting effective lead magnets, check out our guide on creating lead magnets.

Once you’ve created a good lead magnet, you’ll likely need more than one to attract different segments of your audience in different stages of your sales funnel. So check out our post about how many lead magnets you should have to get an idea of how to optimize your lead magnet strategy for growth.

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