Up to 96% of visitors to your beauty blog won’t return. That means their first visit will likely be their last.

Unless you can find a way to keep in touch with them.

That’s where your beauty blog lead magnet comes in. It’s a free offer you give to your website visitors in exchange for their email address. You can then continue to build a relationship through email.

But despite email marketing being the most powerful form of marketing ever, most beauty blogs don’t take advantage of it.

And those that try often use generic email sign up forms like this:

This generic beauty blog email signup form is in need of a lead magnet.

That will not inspire your visitors to give you their email. You must offer your visitors some kind of incentive to entice them to sign up.

That’s why lead magnets are important.

Fortunately, like beauty blogs themselves, beauty blog lead magnets come in all shapes and sizes. In this post we’ll look at some of the best lead magnets for beauty blogs and give you a few ideas you can use for your own blog.

4 Lead Magnet Ideas for Beauty Blogs

Implement these beauty blog lead magnet ideas to start growing your email list and taking advantage of the most powerful marketing channel:


Beauty blog quiz lead magnet example.

Quizzes are among the best lead magnets for beauty blogs. They are one of the highest-converting lead magnets and can be a good source of traffic. BuzzFeed is a good example of this. Their quizzes draw 75% of all the traffic it gets from social media.

When your readers take your quiz, they automatically segment themselves based on preferences. You can use this information to recommend different services or products based on the reader’s answers, creating endless opportunities for monetization. 

Here are a few quizzes that could be used as a lead magnet for beauty blogs:

  • Which makeup is right for me?
  • What is my skin type?
  • Which foundation is best for my skin?
  • Which concealer is best for my skin tone?


Example of a checklist lead magnet for a beauty blog.

A checklist as a lead magnet for a beauty blog has a couple major advantages.

Unlike quizzes that are difficult to create, checklists are quick and easy. All you need to do is make an actionable list of things that will help your visitor accomplish something.

Checklists are easy to consume, too. It takes only a minute to scan a checklist. And it can be referred to again and again. 

Here are a few checklist ideas for your beauty blog:

  • The Ultimate Beauty Routine Checklist
  • Bridal Beauty Checklist
  • The Makeup Kit Checklist
  • The Best Skincare Ingredients Checklist

Video Tutorials

Image of beauty video tutorials that could be used as lead magnets.

This is a popular lead magnet in the beauty blogosphere because it naturally aligns with the content you create anyway. In fact, more and more beauty influencers are uploading makeup tutorials to their blogs.

From a visitor’s perspective, tutorials minimize the room for error by showing them how to do makeup at home. Better yet, it allows them to move at their own pace within a peaceful space over which they have full control.

Here are a few tutorial ideas for your beauty blog:

  • How to do photo-ready makeup
  • Proper color correcting tutorial
  • How to cover blemishes without foundation
  • 10 minute drug store makeup routine

Ebook Guides

Beauty blog ebook lead magnet example

Ebooks are the most common lead magnets in general, and are the most common type of lead magnet we design here at Magnnetic.

Despite their ever-present popularity, they are under-utilized in the beauty niche. This makes them a great lead magnet option if you want to stand out.

You’ll want to focus on short, informative guides on topics your audience really want to know about. Here are some examples:

  • The Field-Tested Guide To Making Your Makeup Sweatproof
  • How to Tell If Your Skin Barrier Is Damaged (and how to fix it)
  • 5 Ways to Prevent & Heal Workout-Related Breakouts
  • A Field Guide For Drugstore Shopping
  • How To Find Out If A Brand Is Cruelty Free

Create Your Own Beauty Blog Lead Magnet

Every beauty blog could do with a lead magnet. Apart from helping you populate your email list, a lead magnet helps you come across as an expert on the topic. 

This builds trust with your reader. This trust can be the start of a relationship that flourishes via email, presenting the opportunity to sell them several products/services over their lifetime as an email subscriber.

We hope you’re able to use the ideas in this post to create powerful beauty blog lead magnets of your own. And don’t be afraid to use multiple, as we believe you should have more than one lead magnet.

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