Coaches often struggle with marketing.
It’s especially frustrating because coaches do well when they can talk to a potential client. Once they get a conversation going, they have no problem converting clients.
That’s why one of the standard lead magnet ideas for coaches is simply “book a discovery call”.
But getting to that booking in the first place can feel damn near impossible.
Here’s the problem: as a service, coaching is still so new that few people are actively looking for it. And trying to sell something nobody’s looking for is a losing battle.
However, if you frame your service as a solution to the problems people already have, you’ll find yourself with more clients than you can handle.
And the first step to achieving that is crafting a good lead magnet for coaching.
Lead magnets are free offers or gifts given to potential clients in exchange for their contact info, usually their email address.
Unlike lead magnets for ecommerce, effective lead magnets for coaches provide an opportunity to reach out to potential clients over time, build rapport, and move towards a conversation.
But making one that does more than just waste your time can be a bit tricky. Some like to over complicate this, but as lead magnet specialists, here’s a simple way we’ve found works to generate powerful lead magnets for coaches. It requires asking yourself just two questions:
Each of the obstacles you list can be used to inspire several lead magnet ideas for coaches.
To see this in action, we’ll look at example lead magnets for coaches across three of the major coaching disciplines:
You will see a variety of real-life coach lead magnets being used by actual coaches to help inspire your own lead magnets.
Life coaching encompasses a wide range of personal and professional challenges, but the goal usually comes down to helping clients create a more fulfilling life that aligns with their values and purpose. Let’s have a look at a few lead magnet ideas for coaches in this niche that serve as entry point for that ultimate goal.
Relationship coaches tend to focus on developing or improving communication and interaction between people, most commonly with regard to romantic pursuits. Here’s a look at a few coach lead magnets that align with that focus:
Barbara Santen has 5 tips for helping to eliminate resentment in the relationships of her audience.
Business coaches specialize in a number of things that influence and directly impact the priorities of a business. This ranges from things like personal productivity and organizational strategy to analyzing market demands and implementing marketing initiatives. Let’s see how those in this niche create effective lead magnets for coaching.
As you can see, there are plenty of lead magnet ideas for coaches out there, and this is by no means an exhaustive list. Use these to inspire your own lead magnets and you’ll be well on your way to creating lead magnets that get leads and clients.