Don’t know how to provide ebook downloads from your website?
Any web hosting company lets you to easily share an ebook. But you probably didn’t create an ebook just to share your knowledge with the rest of the world – which would have required you to simply upload your ebook PDF to your website and insert its link into relevant pages.
No, your end goal is different.
The goal of your ebook is to help you build your email list. This means you don’t want to let your prospects download it until they give up their personal information (email address, contact information, etc.) in return.
In this article, we’ll show you how to do just that.
Convert your ebook into the PDF format.
The PDF format is universally recognized by PCs, smartphones, and Macs alike. Also, unlike a typical word processor document that will look different on different computers, a PDF provides a consistent viewing experience.
So, before learning how to make your ebook available to download, convert it into PDF format:
You have two options to host your PDF ebook:
Storing your PDF ebook on your website is super easy. You just have to follow the steps discussed below to serve your visitors with your PDF. Here are the pros and cons of storing your ebook lead magnet on your website:
Your website looks more professional: Using ebook lead magnets on your website gives it a more professional touch. Also, if your ebook successfully addresses their pain points, they’ll be more likely to return to your website for more.
More cost-effective solution: By hosting your ebook PDF on your website, you don’t have to pay a penny to third-party ebook hosting services.
Retain your website visitors: Like sending your website visitors to third parties? Neither do we. Especially since we know that 95% of visitors who have left your website won’t return.
You have to abide by size limits: Some web hosts and self-hosted platforms like WordPress limit the maximum file size for uploads. If your ebook’s size happens to be larger than the allowed file size, you’ll have to get your upload limit increased by a server administrator.
You pay for popularity: Your web host allows you transmit a certain amount of data per month, known as your bandwidth. Once you cross that limit, you incur overage fees. If your ebook becomes especially popular, then you may cross this limit and be hit by a big bill. Make sure you know your hosting’s limit and how close you are to crossing it.
No need to ‘de-index’ your ebook: If you’re hosting your ebook on your website, you must ‘de-index’ it to ensure no one can download it for free by entering its name into Google. Third-party hosting services de-index all PDFs automatically.
No need to worry about size limits: Dropbox’s maximum file upload size is 50GB. Google Doc’s free version’s maximum file size limit is 15GB. You can thus include as many high-quality pictures in your ebook as you want.
Free up your server’s bandwidth: Using megabyte-sized PDFs can add up fast, making it easy to cross your server’s bandwidth limit. You can avoid this problem by uploading PDFs to 3rd party hosts.
Lack of branding: Using a third-party site means you lose the ability to use a custom URL from your own website. This can create a lack of cohesion between your brand and your ebook with what appears to be a random URL.
Here are the two major options on how to make your ebook downloadable:
Here’s how you can provide ebook downloads on your website:
Though each file host is different, here is a general overview of the steps involved in uploading your ebook:
To send the download link automatically to your subscribers when they sign up, you will need to use an email service provider. Here are a couple of the most popular options:
Now you should have a good idea of how to go about providing ebook downloads on your website.
But is your ebook ready to share in the first place?
To make sure, check out our complete guide on how to write an ebook that’s specifically geared for online entrepreneurs looking to generate leads or sales.