If you’re here, you already know how important lead magnets are in any digital marketing strategy. You probably also have your lead magnet ready to share with your prospects – or, you at least have an idea of what it’ll be.
All that’s left is choosing where to store your lead magnet, so you can easily share it with your audience. It all depends on whether you’re offering a document, image, video, or audio to your audience.
In this article, we’ll go into detail about the best possible options to host lead magnets by category.
There are plenty of options to store lead magnets depending on the type of file you wish to share with your audience. We’ll get to them in a second.
First, regardless of what hosting provider you choose, you need to keep the following in mind:
We took all these points into consideration to build this list. So, without further ado, let’s get to where to host a lead magnet.
All these types of lead magnets are grouped together because they don’t take up much space, so they can be stored by the same type of hosting provider.
If you write your blog posts or other documents in a typical word processing tool, then you probably already have what’s needed to create a PDF document.
From Google Docs, Google Slides, Microsoft Word, Microsoft Powerpoint, OpenOffice, and LibreOffice, you can easily convert a document to PDF format.
Here’s a pro tip: if you need a professionally-designed PDF lead magnet, check us out — it’s our specialty!
Regarding images, you can create nice ones for free using Canva or Stencil. Canva is free unless you want to use its premium features and Stencil, too, as long as you don’t need to create more than ten images per month.
As for charts, you can use Microsoft Word or Microsoft Excel if you need something basic or other tools, like Infogr.am or Piktochart, if you want something more visually appealing. Just like the previous tools, you can use them for free or upgrade to paid plans, depending on your needs.
So, after your document, image, or chart is ready, you can upload it to your web host. However, this isn’t ideal because it can drain your server resources and even slow down your website.
Instead, it’s best to host lead magnets on one of the following third-party services:
One of the greatest advantages of using Google’s tools, like Drive, Slides, or Docs, is that they’re all free. Additionally, you can seamlessly integrate them – you can create and host documents all in the same platform.
If you use another word processing tool, you can simply upload your document to Google Drive, either in .doc or .pdf format. You can also upload images or charts the same way.
After uploading, right click the document, image, or chart and choose “share.” You can also open the document, image, or chart and click on the “share” icon.
Then, a window will appear, you need to click on “Get a shareable link.” It gives you different options but you should leave it as the default option – “anyone with the link can view.” This way people won’t be able to edit your lead magnet.
With Dropbox, after you’ve created an account, you can simply upload your file and choose the option “share,” just like with Google Drive.
Once a window opens, there’s an option on the right side – “Create a link” – and there you go, your shareable link will show up.
The free version offers only 2GB of storage. If you need more, there are two paid plans that give you much more storage.
Depending on your storage needs, this might be the best lead magnet host. In reality, it can do a lot more than just store files, but we won’t get into that here.
There isn’t a free option to use the S3 Console, but it’s very cheap. You pay just $0.023/GB for most use cases.
Aside from its accessible price, there are other advantages. Firstly, it allows you to store all sorts of files you’d normally store on your site’s server that could slow it down.
Secondly, no matter how many times you replace or update your file, the URL stays the same – you won’t have to go and change it everywhere you’ve pasted that link.
And finally, it’s super simple to use – you just need to upload the file after you’ve logged in, make it public, copy the URL, and it’s ready to paste whenever you need it.
Creating a great video for your audience requires the right equipment and editing tools. After your video is ready, you need to host it somewhere that allows you to share it with your audience.
We’ve created a separate category because you need a lot of bandwidth to store a video, so choosing the right platform is incredibly important.
Youtube is one of the most popular options, but you’ll have ads ruining the user experience and distracting your subscribers.
Here are two better options that also allow you to get a shareable link:
With Vimeo, you’ll face the same problem as with Youtube – ads. However, Vimeo offers three pro versions billed annually that remove ads and give you up to 20GB of uploads per week.
Vimeo also has tools available for you to restrict who can watch your videos and even sell videos if you want to.
Wistia was specifically designed for businesses, making it a great option, but also making it’s pricing come at a premium.
Still, depending on your needs, you can use it for free. The free plan allows you to upload up to three videos with a 200GB bandwidth limit.
Last we’ll discuss where to house lead magnets in an audio format. This also deserves a separate category as they occupy a lot more space than documents or images but less than videos.
Additionally, the user experience with audio is completely different from the prior ones. Here are the three best options:
MixCloud is more associated with musicians, especially DJs. But podcasters also use it frequently, and you can too.
Whether you have a free or paid account, there’s no limit to the uploads you can make. However, the free version includes ads. To remove them, go for the paid plan.
SoundCloud is more like a social network for music, which is great for podcasters to be discovered and to cultivate a following.
With the free plan, you can upload up to 3 hours of audio. They also offer a paid plan for more upload time and extra features.
Finally, Libsyn is probably the most popular host for podcasters. Despite not offering any free plans, it has some of the greatest features podcasters can dream of.
They have several paid plans offering between 50 to 800MB of storage alongside a huge list of features you can take advantage of.
We’ve given you plenty of options to store lead magnets. You need to think about the size of the files you want to share as well as the user experience.
An audio file, for example, should be uploaded to a hosting provider like SoundCloud because your subscribers will easily be able to listen to it on any device.
If you shared a downloadable audio file the same way you share documents or images, your subscribers would have to transfer it to their phone if they wanted to listen to it on their way to work, for example.
You should make your lead magnets as convenient as possible – both when your subscribers are getting them and when they’re consuming them.
Finally, remember to take time to make it visually appealing (in the case of documents, images, charts, or videos) and with a clear, pleasant sound (in the case of videos or audios).
A lead magnet is your first opportunity to start creating trust and a relationship with your prospects, and we all know how important first impressions are!
So take your time to create a lead magnet and share it in the best way possible to get your relationship started on the right foot.