The health and fitness industry has experienced tremendous growth over the last several years. But all of that means nothing if you can’t get a piece of the pie. Whether you’re a personal trainer, gym owner, or other fitness professional, you probably didn’t get into the fitness industry to be
Coaches often struggle with marketing. It’s especially frustrating because coaches do well when they can talk to a potential client. Once they get a conversation going, they have no problem converting clients. That’s why one of the standard lead magnet ideas for coaches is simply “book a discovery call”. But
In preparation for this post, we looked at over 100 of the most-visited ecommerce sites and one thing is painfully clear: sites have a really hard time coming up with lead magnets for ecommerce. Even the best ecommerce stores can’t seem to come up with anything that’s NOT just the same old
Any modern realtor knows how important it is to cultivate and grow their database. And, at this point, we all know what a lead magnet is. We see them every day on websites yelling “Give us your email and we’ll send you our exclusive freebie!” But there’s a reason for that: they work.
We’ve all heard it before: “The money is in the list.” And, as everyone knows, if you want to build an email list, you need to create a lead magnet. Too bad that’s terrible advice. Why? Well… Table of Contents Your Lead Magnets Are Not Congruent Context Audience Your Lead Magnets