Any modern realtor knows how important it is to cultivate and grow their database. And, at this point, we all know what a lead magnet is. We see them every day on websites yelling “Give us your email and we’ll send you our exclusive freebie!” But there’s a reason for that: they work.
We’ve all heard it before: “The money is in the list. And if you want to build an email list, you need to create a lead magnets.” Too bad that’s terrible advice. Why? Well… Table of Contents Your Lead Magnets Are Not Congruent Context Audience Your Lead Magnets Delay Gratification Your