White papers are a favorite among businesses who use content to generate leads. But how do they actually work? Far too often businesses spend time and money on developing white papers that get no results. They fail to realize that just creating a white paper is the easy part. Implementing
White papers are weird. Simultaneously seen as magical cure-alls in the business world and boring formalities by everyone else, whitepapers seem to lack any formal definition in the world of content marketing. Traditionally, white papers were used to present market research in a way that supports a specific position. But, with the
Ready to share your company’s expertise, establish yourself as a credible authority, and boost your sales and leads? Then you’re ready to create a white paper. But how much does a white paper cost? You can expect to pay between $1,000-$12,000. But that range doesn’t tell you much by itself. A
Writing a white paper is a daunting task: It must be based on research and driven by data, but how should you go about collecting that data? And the data must be presented within a well-written narrative arc, but how do you structure such an arc? Finally, the data and narrative must
An ebook is a important extension of your brand. It can create awareness, increase authority, and build trust. As the first interaction many people will have with your brand, ebooks can establish the kind of connection that turns readers into loyal customers. But how much does it cost to make an ebook?