8 Effective Tips to Write Lead Magnet Titles that Convert

Crafting a lead magnet can be challenging and time-consuming. Imagine pouring your heart into it and then…crickets! You’re offering an incredibly valuable resource and yet no one is subscribing to your email list. It’s super frustrating. Picking a strong title for your lead magnet is one of the most important parts of

The 6 best fonts for white papers: A Quick Guide

Marketers and businesses alike know that white papers help generate leads. What they might not realize, however, is the importance of selecting the right font for their white paper. Or how the best white paper fonts can help them convince their potential customers.  Research has found that while some fonts generate

Footnotes vs Endnotes: which is better for a white paper?

White papers can be a powerful part of your content marketing strategy.  They give you plenty of space to provide valuable, in-depth problem-solving content to your audience. This establishes your expertise in your readers’ eyes and convinces them to give up their contact information, which you can put to use in

How to Write a How-To Ebook in 6 Easy Steps

Writing an ebook can be intimidating, especially if you’re not a natural writer. But a “how to” ebook is a lot more approachable. If you’re writing a how-to ebook it means you have something to teach that you’ve previously learned. So, you already know all the steps. You just need

5 Simple Steps to Choose the Perfect Lead Magnet

For some, finding a lead magnet to use is pretty straightforward. They can offer a demo if they provide a software solution, or give out a tool their audience obviously needs, like a tax calculator. But most of the time it isn’t so easy. You may have a variety of