Any modern realtor knows how important it is to cultivate and grow their database. And, at this point, we all know what a lead magnet is. We see them every day on websites yelling “Give us your email and we’ll send you our exclusive freebie!” But there’s a reason for that: they work.
Do you know what will be the first transaction most people have with your business? Signing up to your email list. Don’t think of that as a transaction? You’re not alone. It might explain why a whopping 41% of businesses don’t send any welcome email sequences to new subscribers within
We’ve all heard it before: “The money is in the list.” And, as everyone knows, if you want to build an email list, you need to create a lead magnet. Too bad that’s terrible advice. Why? Well… Table of Contents Your Lead Magnets Are Not Congruent Context Audience Your Lead Magnets