Footnotes vs Endnotes: which is better for a white paper?

White papers can be a powerful part of your content marketing strategy.  They give you plenty of space to provide valuable, in-depth problem-solving content to your audience. This establishes your expertise in your readers’ eyes and convinces them to give up their contact information, which you can put to use in

How to Write a How-To Ebook in 6 Easy Steps

Writing an ebook can be intimidating, especially if you’re not a natural writer. But a “how to” ebook is a lot more approachable. If you’re writing a how-to ebook it means you have something to teach that you’ve previously learned. So, you already know all the steps. You just need

5 Simple Steps to Choose the Perfect Lead Magnet

For some, finding a lead magnet to use is pretty straightforward. They can offer a demo if they provide a software solution, or give out a tool their audience obviously needs, like a tax calculator. But most of the time it isn’t so easy. You may have a variety of

Should you write an ebook or create a course? A Quick Look

“Should I write an ebook or ecourse?” It’s a common question among online business owners looking to generate leads or sell products to their audience. Either (or both!) can be great, but several factors come into play when deciding what works best for you. Before we dive into the major

13 Mom Blog Lead Magnet Ideas (+ 28 real examples)

Your email list is the most important asset you have as a blogger, but getting people to sign up to your list isn’t easy. That’s why lead magnets are crucial. You create something free and valuable for your readers – valuable enough that they voluntarily exchange their emails for your