Do you know what will be the first transaction most people have with your business? Signing up to your email list. Don’t think of that as a transaction? You’re not alone. It might explain why a whopping 41% of businesses don’t send any messages to new subscribers within 48 hours.
We’ve all heard it before: “The money is in the list. And if you want to build an email list, you need to create lead magnets.” Too bad that’s terrible advice. Why? Well… Table of Contents Your Lead Magnets Are Not Congruent Context Audience Your Lead Magnets Delay Gratification Your Lead